ABOUT US
Hi, I’m Louise, founder of Michelino!
As a mum, I know firsthand how overwhelming it can be to find quality baby products that are both practical and affordable. When my son Michele was born, I spent endless hours searching for safe, fun toys and must-have accessories—without breaking the bank. The struggle to find a swaddle strong enough for his super-strong startle reflex inspired me to create my own, lovingly handmade one in my Melbourne home. That’s how Michelino began: with a mission to help other mums make parenting more straightforward, more joyful, and more affordable, by offering essentials and little joys that genuinely work for real families.
At Michelino, every product is handpicked by a mum who gets it. Our collection features tried-and-true baby accessories and toys that spark smiles, encourage learning, and keep life running smoothly—all at prices families can feel good about.
We’re more than just a shop; we’re a community of mums supporting mums. Whether you’re shopping for a new arrival, a growing toddler, or a gift for another parent, you’ll find products here that are safe, reliable, and designed to make everyday moments special.
Thank you for visiting and supporting our small mum-run business. We hope our products bring more ease and joy to your parenting journey!
With love,
Louise
Founder, Michelino
